... As a wizard does not reveal the recipe of his magic potion, we will not reveal all the aspects of the algo...🧙
However, as quality is strongly linked to your sales volume, we will of course give you everything you need to know so that you are able to maximize your profit.
Each product page on Back Market has five buyboxes, one for each esthetic grade: Mint, Very good, Good, Fair, Stallone. Only one merchant can sit on a buybox at a time, even when multiple merchants are pushing the same product in the same grade. Our customers will only see products with active buyboxes. So, the key question is: How do you as a seller "win" the buybox over competitors?
On most other platforms, it’s exclusively about who offers the lowest price. On Back Market, price is taken into account, yes, but much more important is quality! Let us explain:
The buybox system is based on a proprietary algorithm that calculates your price for a given listing using 10 different quality metrics that we track on a weekly basis:
You should be at ease with understanding all the different metrics of your quality dashboard by now. Here’s a reminder.
The better you perform across these metrics relatively to the average on Back Market, the lower your "buybox price" will be compared to other sellers competing for the same buybox. So, to sum up: Quality is fundamental to accessing the buyboxes, and in effect, growing your business on Back Market.
The ultimate goal of our unique buybox algorithm is to give the final customer a single offer that has the best quality/price ratio.
Good to know Q&A:
Which bank holidays are taking into account in the buybox calculation?
Good question, mostly related to the Late Response and Delivery rate. Our algorithme takes of course into account the official bank holidays, working as the week end (Saturday and Sunday), that will not count in the calculation. Please find enclosed the list of bank holidays our calculation is based on.
The customer cancels his order, is my cancellation rate impacted?
No, only orders cancelled by you without any reason and first client contact have a negative impact on your Quality score and therefore your buybox access.
My quality is not good enough, I am not able to get any buybox but I don't know what to do.
No stress, liaise with your Back Market contact and explain the situation. Together you will work on an adapted action plan to help you improve. Feel free to ask about our services, which are really helpful to get a quick and efficient solution.
I have a big stock to sell, what’s the best strategy to adopt on Back Market?
We advise you to have a stable sales volume and grow it step by step. If you're making on average 100 sales a month and you want to raise this volume up a notch, don’t rush it as it could lead to a poor after-sales management (and a strong impact on your access to buyboxes). As the saying goes, it’s always better to be safe than sorry.
The competition & the quality score seems unfair to me.
All our sellers are subject to the same rules and calculations, meaning that our buybox system stands on pillars of equity and fairness. Our algorithm calculation mainly focuses on client requests, which makes it strongly reality-oriented. What matters to us the most is to make our customers happy in order for them to come back.
My quality score is mostly impacted by wrong client requests. What can I do?
As already explained, all of our merchants may be impacted by false claims. This should however remain very rare and have a low impact on your quality score.
That being said, if you need more details regarding those requests, please liaise with your Back Market contact who will be able to give you a more detailed vision on your customers’ experiences.